Mike Madigan
3 min readMar 19, 2023

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#vinolit

Day 1 of a New Wine Life

New literature, new story, no real destination just the experience and travel itself from one experience and room to another. One conversation then another, then and only then is the wine addressed. Truly, wine is an afterthought. At best. It’s the people, what I write about, my reaction and musing. These notes and what I am after the interaction. No, the wine is not irrelevant, but it’s not the centrality.

Reading wine writings when I first started this wine writing and blogging thing. I was after everything. That;’s what brought me what you might say is a reputation — my hunger and passion, seriously creative and exploratory attitude. My positivity. Not at all patting self, just relaying what I heard others say about me. I was flattered and humbled, and encouraged. I was certain the wine writing way was THE way for my pages.

So why did I get distracted? I don’t know, or I do. Life, right? And, to be honest, discouraged by the money potential of the wine industry. I was thinking too cornered, and defeatist frankly. This new wine life is not addressing money or revenue potential, forecasted earnings or profits, some stupid goddamn quota.

That day in the Imagery tasting room wasn’t my first. Was probably my 50th if you want to know the truth. This was one of the wineries that gave me more momentum as a blogger and writer, pursuer of…

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